Petals & Vines
Social Media • Content Creation • Google Ads
Connecting flowers, gifts, and creative experiences with customers in the Florida Keys.
The Goal
Build a consistent brand presence across the florist, gift boutique and Craft Café, helping locals and visitors discover what to shop, order and book.
My Approach
I plan and manage content across Petals & Vines’ two locations: the florist and the gift boutique with its Craft Café. My work includes content and event calendars, reels, product photography, email campaigns, and Google Ads. I coordinate promotions around store events and seasonal offerings, creating messaging that connects with locals and visitors while keeping the brand’s voice consistent. I use audience engagement and campaign results to guide future content and promotions.
Selected Work
Craft Café Launch & Workshop Promotion
Introducing a new creative experience in Key West through reels, event announcements and behind-the-scenes content that show customers what to expect and how to book.
Floral Campaigns & Google Ads
Pairing arrangement photography and seasonal messaging with targeted Google Ads to connect customers with local flower delivery and occasion-based gifting.
Gift Boutique & Product Storytelling
Creating product photography, captions and short-form content that highlight gift ideas, reflect the boutique’s personality and encourage customers to explore the store.
Results
Reporting period: June 1–September 30, 2026
Google Ads Conversions
Tracked customer actions attributed to ads
233
Return on Ad Spend
Conversion Value per $1 Spent
$5.44
16.5%
Audience Growth
176 new followers during the reporting period.