Key West Greeting Card Shop
Ecommerce • Paid Social • Email Marketing
Helping shoppers discover a memorable way to send something special.
The Goal
Showcase the detail and surprise of pop-up cards while making it easier for customers to find the right design and place an online order.
My Approach
I improved the website’s shopping experience, SEO, and product photos before launching Meta ads. The campaigns encouraged customers to stock up for birthdays, weddings, and seasonal occasions, alongside an ad promoting a single card with a personalized message. Email marketing followed the same approach, highlighting meaningful reasons to send a card while encouraging customers to prepare for upcoming occasions. Together, paid ads, email campaigns, and social media content have helped reach and engage the shop’s target audience.
Selected Work
Paid Social Campaigns
Product-focused creative for thoughtful gifting and special occasions.
Email Marketing
Seasonal campaigns that connect card designs with reasons to send them.
Website & SEO
Clearer product descriptions, category content and shopping information.
Results
Reporting period: June 1–September 30, 2026
3.1K
Website Visitors
5.2K page views during the reporting period
3.24%
Meta Ads Link Click-Through Rate
2,264 link clicks during the selected reporting period
18.4%
Average Email Open Rate
Across 10 email campaigns, including segmented follow-up sends.