Broil Steakhouse
Social Media • Content Creation • Copywriting
Bringing the flavor and atmosphere of a Florida Keys steakhouse to life through social media.
The Goal
Build a consistent social media presence that showcases Broil’s signature dishes, introduces the dining experience and keeps the restaurant top of mind for locals and visitors.
My Approach
I managed social media planning, captions, and publishing for Broil’s Instagram and Facebook, creating content that reflected the restaurant’s brand. I organized posts around featured menu items, employee highlights, and the signature Broil flame to connect with locals and encourage new visitors. I reviewed audience engagement to understand what resonated and guide future content.
Selected Work
Signature Dish Spotlights
Pairing food imagery with descriptive captions that highlight menu favorites and give prospective guests a taste of the dining experience.
Reels & Visual Storytelling
Using short-form social content to showcase the food, atmosphere and details that make Broil memorable.
Social Copy & Content Planning
Developing captions and coordinating posts to maintain a consistent restaurant voice and give followers fresh reasons to visit.