Pop’s Smoke Shed
Social Media • Content Creation • Meta Ads
Combining engaging restaurant content with targeted Meta ads to reach locals and visitors.
The Goal
Build awareness of Pop’s Smoke Shed, strengthen its social media presence and introduce the restaurant to potential customers through organic content and paid campaigns.
My Approach
I managed social media and Meta advertising for Pop’s Smoke Shed, a growing BBQ restaurant in the Florida Keys. I focused the content on two things that made the restaurant stand out: its slow-smoked BBQ and the close-knit family behind it. These themes helped build a consistent online brand and guided Meta campaigns encouraging online orders. The ads highlighted daily specials, freshly smoked meats, and the restaurant’s “follow the smoke” message. I used audience engagement and ad performance to guide future content and campaigns.
Selected Work
Organic Social Content
Showcasing menu favorites and the restaurant’s personality through consistent visuals, captions and social posts.
Reels & Restaurant Storytelling
Using short-form content to bring the food and dining experience to life and connect with social audiences.
Meta Advertising
Developing ad creative and messaging, selecting audiences and monitoring Facebook and Instagram campaigns to support restaurant ordering.
Results
Reporting period: February 1–April 30, 2026
Content Interactions
Combined Facebook and Instagram interactions during the reporting period
3,461
3,659
Meta Ads Link Clicks Approximately $0.25 per link click
Audience Growth
335 new followers across Facebook and Instagram